Giulio Cesare Zanetti
TECHNICAL ADVISOR

Giulio Cesare Zanetti

Intellectual Property & Innovation Expert

Giulio Cesare Zanetti is a seasoned Intellectual Property Law expert with over 30 years of international experience in IP, branding and innovation advisory.

Profile

Giulio Cesare Zanetti is a seasoned Intellectual Property Law expert with over 30 years of experience.

He holds a Bachelor of Laws degree in International & Comparative Law and International Organisations from the University of Turin, Italy, and a Master of Laws degree in Intellectual Property & Competition Law from the University of London, Queen Mary & Westfield College.

Giulio is a senior Intellectual Property and branding expert with the World Intellectual Property Organisation (WIPO).

He served as a Specialist Legal Adviser in Intellectual Property and Innovation at the World Bank Group from 2014 to 2023.

Giulio has a proven track record in delivering technical assistance and policy advice across a wide range of Intellectual Property related matters.

Under the World Bank Group, he provided technical assistance in Intellectual Property for several governments in East Asia.

As an international consultant for the ASEAN Secretariat, Giulio drafted the "Handbook on IP Commercialisation".

Giulio has also provided extensive training on Intellectual Property rights and protection for Stanbic Bank Kenya Ltd, where he trained the Board of Directors, executive team and senior management.

He was also a co-author of the bespoke handbook for Stanbic Bank Kenya Ltd on the protection and commercialisation of Intellectual Property.

Areas of Expertise

  • Intellectual Property Law
  • Innovation Advisory
  • Brand Protection
  • IP Commercialisation
  • Competition Law
  • International Policy Advisory
  • IP Rights Protection
  • Capacity Building & Training

Experience

30+ Years Intellectual Property and Innovation advisory

World Intellectual Property Organisation Senior IP & Branding Expert

World Bank Group Specialist Legal Adviser, 2014-2023

Key Institutions

  • World Intellectual Property Organisation (WIPO)
  • World Bank Group
  • ASEAN Secretariat
  • Stanbic Bank Kenya Ltd

Selected Contributions

  • Handbook on IP Commercialisation
  • IP Policy Advisory in East Asia
  • Stanbic IP Protection Handbook
  • Board & Executive IP Training Programmes